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Everything You Need to Know About Shades ALK Alkaline
The Power of Color, The Care of a Gloss: Meet the Revolutionary Redken Shades ALK Alkaline Haircolor
Attention, hair heroes! The legends who brought you the world-renowned Shades EQ 42 years ago have officially reinvented the game. Get ready to meet Redken Shades ALK Alkaline Haircolor. The liquid-cream demi-permanent that delivers the high-impact punch of a color with the supreme care of a gloss! This total breakthrough is packed with Redken’s highest care complex ever, featuring a 14% Hydro-Magnetic Complex and tripeptides to instantly replenish shine, hydration, and natural movement. It’s the next generation of demi coverage, offering up to 75% grey coverage and 8 weeks of head-turning vibrancy for visibly healthier, more youthful hair in just one service.
Whether you are looking for full-bodied, true-to-tone results or an ammonia-free powerhouse that visibly reverses damage, Shades ALK is your new secret weapon. Scroll on to discover the breakthrough pH science behind this proprietary formulation, how it outshines the competition with its 50-shade palette, and all the glitzy details on how its liquid-cream precision will transform your chair. Get ready to boost your color prowess and discover the endless versatility of the new gold standard in alkaline haircolor!
Power of a Color. Care of a Gloss!
REDKEN SHADES ALK RUNWAY - TORONTO
What makes Shades ALK different from other Alkaline Demi Colors?
Wondering how Shades ALK stacks up against the rest of the alkaline pack? While standard alkaline Demis often settle for just delivering pigment, Shades ALK is a total triple threat: high-impact color, next-gen grey coverage, and the highest concentration of care in Redken history! Most formulas on the market can leave the hair feeling stressed after an alkaline service, but ALK is the first to invite peptides to the party. With our proprietary 14% Hydro-Magnetic Complex, you aren’t just coloring; you’re instantly replenishing the four signs of youthful hair—shine, hydration, color, and vitality—while visibly reversing damage in a single 20-minute service.
But let’s talk precision! Forget those runny liquids or heavy, opaque creams of the past; Shades ALK brings you a sophisticated liquid-cream texture that stays exactly where you put it for ultimate control and fast rinsing. While other professional brands might still rely on harsh additives, our “No-List” is as long as our benefit list—no ammonia, silicones, or parabens here! You get up to one level of lift and a staggering 75% grey coverage that lasts a full 8 weeks, all while using a gentle 10-volume developer. It’s the perfect bridge for your clients who want the depth of a permanent color with the low-commitment grow-out of a demi. Ready to outshine the competition?
What are the differences between Shades ALK and Shades EQ?
Shades ALK and Shades EQ can be used together in the same service or separately depending on the desired result. Shades ALK has a monochromatic taste of color and is multi-dimensional yet full-bodied. Shades ALK is more saturated than Shades EQ but more sheer than a permanent color.
Shades ALK will be used when you are looking for a more robust color deposit, when you require lift from the natural level, a boost in vibrancy from previously color-treated hair that has faded, and when you client wants tone-on-tone gray coverage that only and alkaline demi can provide.
Shades EQ is used when you are looking for sheer color deposit, when there is no lift desired or required from the natural level, when previously color-treated hair that has faded needs only deposit or shine.
A thorough consultation can determine whether an acidic or alkaline demi is necessary.
DURING COLOR SERVICES SHADES ALK WORKS TO:
- Provide up to 75% gray coverage
- Low Lights
- Base Breaking
- Brighten up to 1 level
- Overlay/Correct
- Tonal Shift/Balance
- Root Smudge
UP TO 1 LEVEL OF LIFT: Shades ALK provides up to 1 level of lift from natural level
PROCESSING TIME: 20 minutes, no heat
MIXING: 1:1.5 with Pro-Oxide 10vol Cream Developer
TECHNIQUES:
- Blend + Gloss: Low commitment coverage with next-gen shine and care.
- Boost + Brighten: High impact vibrancy with color that turns heads wash after wash.
- Lift + Balance: A complete toolkit to balance and customize with max color payoff when used with Blonde iQ lightener.
SOLUTIONS TO COMMON COLOR REQUESTS:
- Browned-Out Ends – When the mid-lengths to ends have faded, lost vibrancy, or have undesired tonal shift.
- Level Down – Ideal for clients who desire a subtle yet significant shift to a deeper shade.
- Tone-on-Tone – For clients seeking to maintain the current level but are lacking vibrancy or have subdues tone.
- Base Break – For clients that have a darker natural level than their lightened hair, a base-break can soften the contrast between the root and highlights.
- Color Blocking – Ideal for clients looking for distinct sections of contrasting or complimentary color to create visual impact.
- Root Smudge – For traditional highlight client wants to transition to a more lived-in look.
- Bold Face Frame – Shades ALK works great for clients desiring a bold and impactful face-frame that compliments their face shape and skin tone.
