Summer Curls: The Right Products Matter

Summer Curls The Right Products Matter Cover

With rising temperatures and the typical humidity of Canadian summers, many clients are putting away their hot tools and embracing their natural curls. This “air dry” trend isn’t just about comfort — it’s also a desire to embrace natural texture while keeping hair healthy, defined, and hydrated. And with summer curls, the right products matter!

But to achieve beautiful, frizz-free, well-defined, and bouncy curls, choosing the right products for each curl type is essential. As a hair professional, you play a key role in educating your clients and recommending the proper care.

Understanding Curl Types to Offer Better Advice

Every head of hair is unique, but curls can generally be grouped into four main families:

  • Wavy (Type 2): Often fine and easily weighed down, these curls need lightweight products that hydrate without buildup.
  • Curly (Type 3): Denser hair that requires good definition, consistent hydration, and frizz protection.
  • Coily and Kinky (Type 4): Naturally very dry and in need of rich, deeply hydrating and nourishing care.

The Right Product for the Right Curl: What You Should Recommend

AMIKA — Power Hour Curl Refreshing SprayAmika Power Hour Curl Refreshing Spray

A great option to refresh curls between hairwashing days. Instantly revive curly, coily waves with a few sprays of Curl Refeshing Spray to redefine and moisturize curl patterns.  Your clients will enjoy the frizz protection that results in bouncy, shiny, touchable hair all summer long.

DesignME Bounce.ME Curl MousseDESIGN.ME — New Bounce.ME Curl Mousse

Perfect for humidity resistance, frizz control, and lightweight hydration. New Bounce.ME Curl Mousse is a magic shield for curls that locks in hydration for curls that last. Think memory foam, but for curls – soft, sculpted, and resilient. The Bounce.ME Collection is crafted for pros, with performance that delivers results your clients will ask for – and take home.

evo liquid rollers curl balmEVO — For Defined Curl Lovers

With quirky names and powerful results, EVO products like Liquid Rollers Balm and Total Recoil Cream allow you to customize care based on each client’s unique needs. Give pride back to your clients’ curls that have hung dry and lonely for too long – caress those curls back to resemble those wonderous kindergarten years.

Living Proof Air-Dry StylerLIVING PROOF — Curl & Style Lab

With their Curl Collection (shampoo, conditioner, and curl definer), Living Proof offers technology that respects natural texture and enhances curl definition, while reducing frizz. The bonus? The Air-Dry Styler cream is perfect for clients who want to air-dry their hair without compromising on hold.

Olaplex No10 Bond Shaper Curl Defining GelOLAPLEX — Bond Shaper

Ideal for sensitized, colored, or chemically treated hair. The Bond Shaper in-salon treatment rebuilds hair bonds while helping define curls. Award-winning, No.10 Curl Defining Gel, finishes the look with a humidity-resistant curl locking barrier, that defines curls without weighing them down. Perfect for Type 3 and 4 curls.

Save 15% on In-Salon Pro Treatments

Redken Acidic Bonding Curls Leave-in TreatmentREDKEN — Acidic Bonding Curls

A great option for clients seeking professional results at home. Special mention goes to the ABC Curls Leave-in Treatment, recharges curls and coils with bonding and hydration to protect the hair fiber during air drying. Define, hydrate, sculpt, and refresh summer curls with ABC Curl Stylers, great for all your clients’ curls and coils.
Save 10-15% on Curls for Summer Offers from Redken.

In the Salon: An Opportunity to Create Personalized Routines

Clients are always looking for recommendations on transformative in-salon services and products to enhance their curls and coils. Summer is the perfect time to reassess your curly-haired clients’ routines:

  • Perform a curl type assessment
  • Demonstrate product application (section by section, on wet hair, using scrunching or not)
  • Offer a mini “curl ritual” in the salon so clients can try product lines before purchasing

Conclusion: Well-Cared-For Curls Mean Loyal Clients

Curls are beautiful… when they’re well cared for. By offering the right advice and the right products, you empower your clients to love their natural texture — all summer long.

And with current promotions, it’s also the perfect time to restock your salon shelves!

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