Amika is not just a haircare brand; it’s a friend to hair, hairstylists, and everyone in between. The name ‘Amika’ embodies their belief in the power of community and the beauty of diversity. They’ve been kind and clean before it became a trend:
Cruelty-free
No nasties
Packed with super ingredients
Eco-friendly
Hailing straight from Brooklyn, where creativity and culture thrive, Amika is more than just a brand – it’s a lifestyle. We’re a collective of creatives, hairstylists, chemists, and product enthusiasts who love pushing boundaries. From their packaging to their company values and products, they’re all about radical thinking.
Discover your perfect match among Amika’s 11 collections, meticulously crafted for every hair type, texture, and style. Whether you’re looking to enhance your curls, add volume to your fine hair, or nourish your locks, there’s something for everyone in Amika’s Professional Haircare range. Shop by collection to find your ideal hair products – feel free to mix and match to create your signature style.
SHINE COLLECTION
for fine medium hair
get shiny hair from every angle. boost your shine by 45% now with mirrorball high shine + protect antioxidant shampoo and conditioner.
HYDRATION COLLECTION
for dry, texured, or coarse hair types
drench your hair with 3x more hydration with the new silicone-free hydro rush intense moisture collection.
DETOX COLLECTION
for all hair types
hit reset: cleanse, exfoliate, remove build-up + excess oil for a total scalp + hair refresh.
SIGNATURE COLLECTION
for fine to medium hair types
it’s called signature for a reason…packed with vitamins + antioxidants, these tried and true products are here to nourish and soften for healthier-looking strands.
REPAIR COLLECTION
for dry damaged hair
don’t let your hair reach its breaking point. our repair lineup is clinically proven to target damage, strengthen hair, and reduce breakage.
BLONDE COLLECTION
for blondes, greys, and silvers
it’s blonde maintenance made easy. this collection repairs damaged strands and tones brassy hues to bring out the best and brightest shades of blonde, gray, and silver.
VOLUME COLLECTION
for flat and fine hair
amplify your style – bring flat, limp hair back to life with long lasting lift and the ultimate boost.
SMOOTH COLLECTION
for protection against humidity
achieve the smooth hair of your (velveteen) dreams. this smoothing collection fights frizz and is formulated with time-released humidity protection.
HOLD COLLECTION
for prolonging your style
from flexible to “you’re not going anywhere” crunch-free formulas made to prolong your style.
TEXTURE COLLECTION
for flat or fine hair
create effortless styles from tousled tresses to beachy waves — no bed or beach needed.
CURL COLLECTION
for curly hair
your best curlfriend. these moisturizing stylers define and smooth for bouncy, enhanced curls + coils.
TOOLS
the line up! tools, tools, tools. Anything but ordinary. Amika tools are born to perform and live to impress. Designed with both professionals & consumers in mind, Amika tools are straight forward and easy to use, whether at home or in the salon!
Vibe Check: Amika isn’t your average professional product line. It’s a revolutionary brand rooted in community, diversity, and innovation. Discover cruelty-free, eco-friendly hair products packed with super ingredients and Amika Tools, where innovation meets style with high-quality, professional-grade tools designed to unleash your creativity and achieve flawless results.
We believe in partnering with salons and independent service providers with brands to inspire the beauty community to make the world more colourful.